2024-08 Pistoia Alliance
Branding updated guidelines
Fonts
Preferred font for documents Word, Powerpoint etc:
Gothic Century
Preferred font for website
Color palette
NB: The secondary colors in the palette are used to identify different strategic priorities.
[[https://github.com/PistoiaAlliance/FAIRMaturityMatrix/blob/gh-pages/Pistoia-Alliance-style/2024-08_Pistoia_color_palette_illustration.png]]
PRIMARY COLOURS
C100 M0 Y30 K7 R0 G148 B171 0094ab
C100 M70 Y30 K16 R0 G71 B115 004772
Secondary colours
C30 M20 Y0 K85 R54 G57 B66 363842
C0 M8 Y25 K0 R255 G237 B203 ffedcb
C8 M2 Y0 K6 R228 G235 B242 e3eaf1
Secondary colours associated with Pistoia Alliance strategic themes
Theme: Delivering Data-Driven Value at Scale - this is applicable for FAIR-for-pharma
C67 M100 Y0 K0 R118 G34 B130 752182
C67 M100 Y0 K50 R75 G15 B80 4a0e50
Theme: Harnessing AI to Accelerate R&D
C0 M100 Y40 K00 R229 G0 B91 e5005a
C0 M100 Y47 K25 R185 G4 B67 b90343
Theme Sustainability Driven R&D
C40 M0 Y100 K15 R156 G180 B13 9bb40c
C55 M0 Y100 K45 R88 G125 B24 577d18
Theme Accelerate use of RWD/RWE
C0 M60 Y100 K0 R239 G125 B0 ef7d00
C0 M85 Y100 K0 R231 G64 B17 e64010