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The FAIR Maturity Matrix

	Junkyard	Flea market	Street market	Local market	Hyper market	Online store
	0 Life is unFAIR	1 Started the FAIR journey	2 Getting FAIR	3 Pretty FAIR	4 Really FAIR	5 FAIRest of them all
FAIR data	data 0	data 1	data 2	data 3	data 4	data 5
FAIR leadership	leader 0	leadership 1	leader 2	leader 3	leader 4	leader 5
FAIR strategy	strategy 0	strategy 1	strategy 2	strategy 3	strategy 4	strategy 5
FAIR personas	personas 0	personas 1	personas 2	personas 3	personas 4	personas 5
FAIR processes	process 0	process 1	process 2	process 3	process 4	process 5
FAIR knowledge	knowledge 0	knowledge 1	knowledge 2	knowledge 3	knowledge 4	knowledge 5
FAIR tools	tools 0	tools 1	tools 2	tools 3	tools 4	tools 5